Finally, together in one place, the moderately anticipated collection of “book tour tips” I posted on Twitter over the course of the last week:
-When stuck in a long security line, a repeated cry of “Let me through–I’m a novelist!” will move you right to the front.
-You’re free to travel with your own margaritas, as long as you carry them in one-ounce shampoo bottles.
-Tour escorts’ duties are very different from those of other kinds of “escorts.” But it never hurts to ask.
-Find ways to mention your book: “What a cute baby! I’ll bet he weighs less than a copy of my new novel, THE NOBODIES ALBUM!”
-Local hoboes can often be bribed to fill out the audience at a poorly attended reading. They may even ask questions!
-When watching a customer browse a bookstore, there’s nothing wrong with implying that Stieg Larsson’s books may cause cancer. (This one raised some controversy with, like, one random guy.)
-When signing a book, write something embarrassing in it. This will prevent the recipient from trying to sell it used.
-A book tour is tightly scheduled. Make the most of your time by indulging in an in-flight pedicure.
-Be flexible. Not all bookstores will be able to accommodate your request for a WWF-style entrance.
-The minibar is there for a reason.
-At readings, get the audience on your side. They don’t know that your character doesn’t really yell “Go Red Sox!” on page 12.
-Stay in character. When you call home, have your kids ask you a few questions about narrative voice.
-Airplane bathrooms are an untapped advertising resource: “As a courtesy to the next passenger, please BUY THE NOBODIES ALBUM.”
-When boarding a plane, make sure all flight attendants know there’s a novelist on board, in case of emergency.
-Book all plane tickets and hotels under a pseudonym, in case you become famous during the tour.
-At a wine and cheese party, it is perfectly acceptable to empty unfinished plates and bottles into Ziploc bags for later.
-In lieu of payment, most restaurants will accept your sincere promise that your publisher will get the money to them.
-Clerks at airport newsstands are always delighted to explain why they don’t have your book.
-In interviews, begin every answer with “In the immortal words of the ‘Sometimes When We Touch’ guy…”
-If a store doesn’t have your books, go ahead and sign Nora Roberts’.
-With all of the recent advances in technology, there’s no excuse for not knowing your Amazon rank at any given moment.
-In-flight writing exercise: Choose an item from the SkyMall catalog and try to imagine a character who might actually use it.
-Some writers may experience fatigue, crankiness and self-loathing. For more details, please consult your publicist.
-While you’re on the road, you’re functioning as an Ambassador of Literature. This means you can pretty much park anywhere.
-On a long flight, listen to the audiobook of your novel. If there isn’t an audiobook, it’s a good time to record one.
-You may find something called an “intimacy kit” in your minibar. That’s not for you.
-And the last one: When you stop finding humor in the book tour, it’s probably time to go home.




